With over 120 million monthly visitors, Walmart.com is one of the fastest growing e-commerce platforms in North America. However, getting accepted as an authorized third-party merchant is famously rigorous.
Why Walmart Rejects Most Applications
Walmart enforces strict requirements to protect their marketplace reputation. Common rejection triggers include mismatched company registration names, unverified US business addresses, insufficient e-commerce track record, or incomplete tax documentation.
Our Approval Blueprint
For our recent retail brand client, EDP handled the entire application process from pre-flight document auditing to inventory onboarding:
1. Pre-Application Verification Audit
We cross-checked the company’s US LLC documents, IRS EIN confirmation, DUNS number, and bank account statement to ensure 100% character-for-character consistency across all public registries.
2. Catalog Ingestion & Rich Media Optimization
Walmart rewards listings with high Listing Quality Scores (LQS). We developed comprehensive product descriptions, enriched keyword attributes, high-resolution lifestyle imagery, and accurate Walmart UPC/GTIN mapping.
3. Enrolling in Walmart Fulfillment Services (WFS)
Just like Amazon FBA, Walmart prioritizes sellers who utilize Walmart Fulfillment Services (WFS). Enrolling top-performing SKUs into WFS enabled the coveted “2-Day Shipping” and “Fulfilled by Walmart” badges, driving immediate search visibility and consumer trust.
Milestones Achieved
- Application to Seller Approval: Completed in just 9 business days.
- First Inbound WFS Shipment: Delivered and checked in within 5 business days of approval.
- First Month Sales: Generated over $28,000 in incremental revenue from Walmart shoppers without cannibalizing Amazon sales.
Let’s Build Your E-commerce Success Story
Whether you need company registration in the US/UK, an Amazon or Walmart seller account, a converting website, or full store management — our team is ready to help.