Paid traffic is the ultimate growth accelerator for e-commerce brands — provided your ad spend is tied directly to profitable acquisition costs rather than vanity impressions.
The Objective
A multi-category consumer brand partnered with EDP to diversify sales away from marketplace reliance and build a predictable paid customer acquisition engine across Meta (Facebook & Instagram) and Google Ads.
Campaign Strategy
1. UGC-First Creative Testing
Polished corporate studio ads often get scrolled past. We coordinated user-generated content (UGC) video hooks focusing on real problem-solution demonstrations, unboxings, and direct customer comparisons. Testing 15 creative variations per week allowed us to identify breakout winning hooks quickly.
2. Full-Funnel Retargeting Architecture
- Top of Funnel (TOF): Broad advantage+ campaigns targeting lookalikes of high-value purchasers and engaged social followers.
- Middle of Funnel (MOF): Video view retargeting highlighting customer testimonials, warranty details, and brand ethics.
- Bottom of Funnel (BOF): Dynamic catalog ads (DPA) presenting exact viewed items with limited-time free shipping offers.
3. Google Performance Max (PMax) Sync
Simultaneously, we deployed Google Performance Max campaigns capturing high-intent search queries, shopping carousels, and YouTube placements, locking in buyers who searched for the brand after seeing Meta ads.
Performance Snapshot
- Average Blended ROAS: Achieved 4.2x ROAS across both ad networks.
- Cost Per Acquisition (CPA): Reduced customer acquisition cost by 32% compared to previous campaigns.
- New Customer Revenue: Added over $45,000 in monthly direct sales within the first 60 days.
Let’s Build Your E-commerce Success Story
Whether you need company registration in the US/UK, an Amazon or Walmart seller account, a converting website, or full store management — our team is ready to help.